Getting to know you better.


The infamous James Lipton, host of “Inside the Actor’s Studio” BRAVO television program, asks his guests a few questions at the end of the show. If he were to interview a Marketing or Business professional, here how what he’d probably ask.

Now being a Marketing person myself, if I were to answer Mr.Lipton’s questions, this is how I would go:

What is your favorite marketing/business
–  Profit

What is your least favorite marketing/business word?
–  Bottleneck / Impossible

What turns you on creatively, spiritually or emotionally about marketing/business?
–  Ideas that turn in to creative solutions to problems/opportunities, helps make people’s life better.

What turns you off about marketing/business?
–  Not the business, but people rather who don’t quite get what marketing actually is in the present age.

What’s your favorite curse word when you see really bad marketing?
–  OMG you gotta be kiddin me!

What sound or noise do marketers/business people make that you love?
–  The constant tapping of fingers on the table, bang of the table when an idea is conceived

What sound or noise do marketers/business people make that you hate?
–  Cheap copy and stupid messages.

What profession other than marketing should marketers attempt – to become better at marketing?
–  Marketers haven’t left any profession untended!

What profession should marketers never try?
–  Finance, Number crunching, Statistics

If marketing heaven exists, what would God say when you arrive at the Pearly Gates?
–  “Finally you’re here. My heaven feels so complete now”


Understanding the culture of the target market

Looks like, the marketing community has had an infestation of innovative ideas. Most ad folks are going for novel ideas and are thinking “why don’t we have clients who let us do this kind of work?” Clients are loudly wondering why their agencies can’t bring them such breakthrough ideas may be they need added motivation in the form of a reduction in fees.
Meanwhile, consumers of every stripe, love the zany critters, unmindful of the deep introspection going on in the hallowed halls of marketing.

Let’s get back to us, as in “us” who wish we had thought of, or bought, the Zoozoos campaign. Or an idea just as big that. We can’t get there from where we are.

Continue reading Understanding the culture of the target market