Bleeding Billboards in New Zealand

People in NewZealand are as bad as drivers in Los Angeles. They cant drive properly! Let alone they would be able to drive the right way in the rain. The following video showcases work done by an advertising agency “BBDO” for the district of Papakura. In order to create awareness amongst the drivers to drive their cars safely, they tried to¬† send a message across by placing a billboard on major freeways which showed a face of boy, which actually bleeds when it rains, Creativity at its best.. Enjoy!