In their quest to produce a western copy of thrilling and adventurous reality show, Poor and substandard arrangements have become the reason of the killing of a young man Saad Khan. According to the news circulating around and the word of mouth. I got this information from a colleague who knows the victim.
Saad Khan lost his life in the recording of the show when the host Amina Sheikh (Mrs Mohib Mirza and a known actress) gave an under water challenge to him. TSaad lost his control and shouted for help but the lame safety and lifeline measures failed to rescue him from the deep water and the young man, the father of four had to suffer.
The blame goes straight to the producers of the show, apparently who are Unilever and their agency – Mindshare (Mr. Taher A Khan’s property, TV1 as well) for hiring such a sub standard team and the cheap arrangements that became the cause of his death. For now, the mainstream media has rejected to air any such news as they get a fair amount of advertising business from Unilever. And spokespersons of these two companies have been shamelessly calling the incident a mere accident.
Mansoor Khan, the cousin of the victim demands that “ALL CONCERNED PEOPLE OF UNILEVER & MINDSHARE MUST BE PUT BEHIND BARS.”
Mansoor doesn’t want you people to boycott Unilever Products, all he wants is that the culprits who gambled with the life of the participant must be brought to the court of justice.
I got a chance to see the much talked about and much awaited documentary by Ayesha Khan “MADE IN PAKISTAN”. I must say its yet another masterpiece from the Indus Valley Productions, Made in Pakistan is a documentary film that aims to portray the true picture of Pakistan that is often misrepresented to the global masses.
The story revolves around the four Pakistanis namely; Rabia, the working mother and journalist! Waleed, a lawyer with the beard who returned from London! Tara, the outgoing single publicist and Mohsin, the aspiring politician. A very critical thing shown in the documentary is the black political mission of Talibanization.
Moreover, the story features Pakistan’s internationally acclaimed talents such as fashion, style, music, drama etc. The movie also vows to discredit the sensationalists foreign media who have been creating hypes by pronouncing Pakistan as the most dangerous country.
As the trailer of the documentary shows a foreigner says: ‘I don’t find an ounce of like danger here’ Nasir Khan, the director of the film expresses “the sensationalism of men in beards stalking the streets of Islamabad may sell newspapers abroad but the country and its silent urban majority such as the four individuals featured here also hold high stakes in what Pakistan is and what it will become in the future.”
I am sure you people must be much excited to watch this documentary out. So tickets are now available and you can check this out. And for now, watch out the Promo.. cuz i couldn’t post the entire video here (:
Remember that your mind can defy the laws of the universe in one crucial way. It can go backward. Time can’t, nor can events – but your mind can. Let’s say you go into your office, and the first thing you notice is that an important report you needed was not written. The incomplete report tends to put in a less than resourceful state. You feel mad. You feel frustrated. You’re ready to go out and scream at your secretary. But screaming won’t produce the result you want. It will only make a bad situation worse. The key is to change your state, to back up and put yourself in a state that will allow you to get things done. That’s what you can do by rearranging your internal representations.
You are a sovereign, being in control, running your own brain. Now you are seeing the way to do it. In just some few exercises one can see that one has the ability to totally control your own state. Think what your life would be like if you remembered all your good experiences as looking bright, close, and colorful as sounding joyous, rhythmic, and melodic; as feelings soft, warm, and nurturing. And what if you stored your bad experiences as fuzzy little framed images with almost inaudible voices and insubstantial forms you could not feel because they were far away from you? Successful people do this unconsciously. They know how to turn up the volume of the things that help them and turn off the sound of the things that don’t.
It is suggested you ignore problems. Some things need to be addressed. We all know people who can go through a day in which ninety-nine things worked out right and come home totally depressed. Why? Well, one thing went wrong. They may have turned the one thing that went wrong into a big, bright, blustery image and turned the others into small, murky, quiet insubstantial ones.
Lot of people spend their whole lives like this. There are people who keep telling, “I’m depressed”. They almost say it with pride, because it’s become so much a part of their world view. Well, many therapists would begin with the long, arduous task of unearthing the causes of that depression. They’d let the patient talk for hours about his depression. They’d rummage through the patient’s mental garbage bin to uncover seminal experiences of gloom and past emotional abuse. Of such techniques are very long and very expensive therapeutic relationship s made.
Cristiano Ronaldo has the potential to replace David Beckham as the footballer who earns the most money from endorsements following his world record 130-million dollar move to Real Madrid, experts say.
“There is certainly a vacancy for a football central brand right now,” said Simon Chadwick, professor of sport business strategy and marketing at Coventry University in England.
“Beckham, because of his age and the stage of his career, has lost it. And Ronaldo is ideally placed to assume the mantle of ‘brand Beckham’, especially among young kids and teenagers,” he told AFP.
Chadwick, who has studied what makes a strong sports player brand, said Ronaldo has many of the required qualities: he is highly skilled, has a good physique, plays at a successful team and has enjoyed “sustained” success.
The 24-year-old Portuguese winger has already appeared barechested in adverts for Pepe Jeans, as well as in campaigns for Nike, Coca-Cola, the video game FIFA Street 2 and Indonesian energy drink Extra Joss.
He earned 19.6 million dollars a year at Manchester United off the pitch from product endorsements, compared to 42.5 million dollars earned by the 34-year-old Beckham last year, according to British media reports.
With his move to Real, where he will play alongside other big-name new recruits like Kaka and Karim Benzema, Ronaldo is following in the footsteps of Beckham who also left Manchester United for a successful spell at Real.
“He is in a fantastic position. Both clubs are very good at marketing their brand and players and have a huge fan base,” said Jamie Wynne-Morgan, managing director of M&C Saatchi Sport and Entertainment.
“He needs to be careful not to be overexposed and make the right strategic decisions, not do lots of little deals,” added Wynne-Morgan, whose agency advised on a deal that saw Ronaldo sign up as a “global ambassador” for engine oil company Castrol earlier this year.
Ronaldo, the 2008 FIFA world player of the year, signed a six-year deal with Real worth 94 million euros and will reportedly be paid 13 million euros each season, making him the world’s most expensive player.
If you’re reading this blog, the chances are pretty good that you’ve signed up for one or more email alerts, e-newsletters, or automated updates over the years. Plus, if you work inside almost any part of the media industry, the odds are also good that you or your company sends out bulk emails.
And if you’re by any chance a blogger (like me ), you’d be hard put to build an audience if you didn’t at least try the F&F approach via email now and again.
A new report from Return Path indicates that not as many of those email alerts may be reaching your intended audience as you might have expected. Based on 500,000 email-based campaigns in the first half of 2009, the company said more than one in every five — 20.7 percent –of the consumer emails never made it to the intended recipient.
B2Bemails performed even worse, with 27.6 percent undelivered.
Spam or junk filters were not a significant factor, causing only 3.3 percent of the failures, but a surprising 17.4 percent of the emails were not delivered at all. The report notes that this contrasts to what marketers are normally told, which is that the percentage “delivered” ranges from 95 to 98 percent.
The differential is whether “delivered” means the message reached the email-host as compared to whether the host passed it through to the intended recipient’s in-box. Factors that affect this include how each email provider rates the sender’s reputation, as well as a mix of other, proprietary filter settings.
Microsoft Wins, Yahoo Folds, Google Still Reigns in Search Game
Microsoft gave Yahoo bare minimum terms in their new 10-year partnership: a fortified combined search engine off of which it can sell and retain advertising revenues, and a possible exit strategy down the road. Either way Microsoft wins.
The long-anticipated search and advertising pact announced today did not include the favorable terms — primarily billions in upfront revenue guarantees– expected by disappointed Yahoo investors, who initially drove the company’s stock down 12 percent.
Whether by design or coincidence, Microsoft CEO Steve Ballmer played his cards well over the companies’ tumultuous three-year negotiations. Yahoo initially rejected a $47.5 billion buyout offer from Microsoft in 2008 as well as a proposed search partnership with a $1 billion upfront payout last year — both under the leadership of former CEO Jerry Yang.
By comparison, the pact finally approved by new Yahoo CEO Carol Bartz and Yahoo board members (including five percent activist shareholder Carl Icahn) is modest, complex and unlikely to create meteoric value. It’s almost as if there is another shoe to drop in the Microsoft-Yahoo two-step.
At best, Yahoo will realize $500 million in annual operating profit and is guaranteed only 88 percent of ad sales from its affiliated and owned search business in the first five years. Yahoo will see $275 million in cost savings and $200 million less in capital expenditures annually once the companies’ businesses are fully integrated in about two years. Weak advertising and shaky initiatives will depress 2009 operating cash flow 10 percent and drive down revenues 13 percent, analysts estimate.
Microsoft and Yahoo have reached an agreement on a 10-year search deal. The agreement which will allow both companies to focus on their core strengths: Microsoft’s Bing will become the default search engine on Yahoo.com, and Yahoo will eventually take over the ad inventory on all Bing search results, eliminating complexity for advertisers (and internal overhead).
The Department of Justice still needs to sign off on the deal, but executives of Microsoft and Yahoo are reportedly confident that will ultimately happen. The agreement will probably take months to finalize, but since Google currently claims 65 percent of U.S. searches (which i will agree), and Yahoo and Microsoft 19.6 and 8.4 percent, respectively, the sooner they can start to catch up, the better.
People in NewZealand are as bad as drivers in Los Angeles. They cant drive properly! Let alone they would be able to drive the right way in the rain. The following video showcases work done by an advertising agency “BBDO” for the district of Papakura. In order to create awareness amongst the drivers to drive their cars safely, they tried to send a message across by placing a billboard on major freeways which showed a face of boy, which actually bleeds when it rains, Creativity at its best.. Enjoy!
In their quest to produce a western copy of thrilling and adventurous reality show, Poor and substandard arrangements have become the reason of the killing of a young man Saad Khan. According to the news circulating around and the word of mouth. I got this information from a colleague who knows the victim.
I got a chance to see the much talked about and much awaited documentary by Ayesha Khan “MADE IN PAKISTAN”. I must say its yet another masterpiece from the Indus Valley Productions, Made in Pakistan is a documentary film that aims to portray the true picture of Pakistan that is often misrepresented to the global masses.
Remember that your mind can defy the laws of the universe in one crucial way. It can go backward. Time can’t, nor can events – but your mind can. Let’s say you go into your office, and the first thing you notice is that an important report you needed was not written. The incomplete report tends to put in a less than resourceful state. You feel mad. You feel frustrated. You’re ready to go out and scream at your secretary. But screaming won’t produce the result you want. It will only make a bad situation worse. The key is to change your state, to back up and put yourself in a state that will allow you to get things done. That’s what you can do by rearranging your internal representations.
Cristiano Ronaldo has the potential to replace David Beckham as the footballer who earns the most money from endorsements following his world record 130-million dollar move to Real Madrid, experts say.
endorsements, compared to 42.5 million dollars earned by the 34-year-old Beckham last year, according to British media reports.
If you’re reading this blog, the chances are pretty good that you’ve signed up for one or more email alerts, e-newsletters, or automated updates over the years. Plus, if you work inside almost any part of the media industry, the odds are also good that you or your company sends out bulk emails.
), you’d be hard put to build an audience if you didn’t at least try the F&F approach via email now and again.
The Department of Justice still needs to sign off on the deal, but executives of Microsoft and Yahoo are reportedly confident that will ultimately happen. The 