Understanding the culture of the target market

Looks like, the marketing community has had an infestation of innovative ideas. Most ad folks are going for novel ideas and are thinking “why don’t we have clients who let us do this kind of work?” Clients are loudly wondering why their agencies can’t bring them such breakthrough ideas may be they need added motivation in the form of a reduction in fees.
Meanwhile, consumers of every stripe, love the zany critters, unmindful of the deep introspection going on in the hallowed halls of marketing.

Let’s get back to us, as in “us” who wish we had thought of, or bought, the Zoozoos campaign. Or an idea just as big that. We can’t get there from where we are.

Communicate.. the vision will present itself

Three patterns with respect to communication are all very common. In the first, a group actually does develop a pretty good transformation vision and then proceeds to communicate it by holding a single meeting or sending out a single communication. Having used about .0001% of the yearly intra company communication, the group is startled that few people seem to understand the new approach. In the second pattern, the head of the organization spends a considerable amount of time making speeches to employee groups, but most people still don’t get it (not surprising, since vision captures only .0005% of the total yearly communication). In the third pattern much more effort goes into newsletters and speeches, but some very visible senior executives still behave in ways that are antithetical to the vision. The net result is that cynicism among the troops goes up, while belief in the communication goes down.

I fell in love with her the first time i saw her!

Being the youngest in the family i have always been pampered and taken care of, i have always been treated as what you call a “Superstar”

Still today my dad pampers me alot.. haha lucky me! But its ironic to see how life goes on, relationships evolve and  you take up different roles in life. I always looked upon my dad for everything i needed whether it be assitance in my projects or monetary favors, that great man has always been there.

Nokia N97 Sneak Peak

Karachi, May 22nd 2009.. Kama Meshi Sports bar, DHA karachi.  Nokia Pakistan’s Communication team comprising of Adeel Hashmi and Khuram Pradhan wanted to interact with the best source of viral marketing, THE BLOGGERS!

Nokia pakistan are planning to launch yet another head set in the N-series category, the Nokia N-97. The basic idea behind this meetup is the make all these tech savy information hungry maniacs famaliar with the new device. The theme of the new product is making internet personal to you, which is your own personal internet on the go, just so that you stay connected to the world at all times, you dont have to be dependent on someone else’s internet connection.

“Ammar Afzal” Pakistani Student Makes a World Record in Winning a Software Course

Tribute to Young Brilliant Pakistani Student Ammar Afzal

Ammar Afzal a 9th class student from Okara city wins world computer software course. According to the details published in newspaper Ammar Afzal 15 years old student of 9th class studying in the district public school and college, got the distinction by winning first global position in Stanford University England’s (SUE) World Computer Soft ware Course. On 1st May, 09, on scholarship from SUE he had moved to England for further education in his field.  According to Ammar Afzal his Internet Trainor Mr Simond had challenged him in an angry mood to solve some question, and had pledged that if he succeeded to solve these questions, Mr Simond would resign from his job. Ammar solved the computer soft ware riddles within an hour.  He got 4.99 marks out of 5 in the test which is a world record. Mr Simond stuck-up to his pledge and resigned . Ammar said that he would always maintain high regard for Mr Simond as a teacher though he might be angry with him, as he had gained a lot from him.

I personally congratulate him for his success and wish him further look in futuere. This is a lesson for us that how people get success when there is a firm belief & greater will to learn.

My Country… at WAR!!

Pakistan is now officially at war. It is time we offer unconditional support to our troops, officers and men who are fighting and dying for our honor, security and peace. We have all seen enough of filthy and sick face of TTP terrorists and their brutal massacre of innocent Pakistanis. Finally, the political government takes responsibility and takes the nation into confidence. Lets shun our differences for the moment and unite for a common cause of eliminating the terrorists who have insulted and humiliated our faith, nation and the country. It is time we remove the cancer.

We also warn the government not to succumb to US demands and dictations. We are watching the US and the government very closely and any wrong move by them would be resisted fiercely. The government of PPP must not make a wrong move or they will be exposed and removed by patriotic Pakistanis. US is demanding that:

* Pakistan’s nuke and missile program should be put under US influence.
Already this government has cut all research and development funds for the
strategic projects. US also wants to “secure” all enriched Uranium
stocks which Pakistan have.
* US wants to remove Governor NWFP Owais Ghani and bring a traitor in his
place.
* US wants Pakistan to allow transit facilities to Indians for Afghanistan.
* US wants Pakistan to go slow against Indians and focus on destroying
Taliban in Afghanistan.

We warn the government NOT to do any of the above. In fact, transit facilities to US should also be withdrawn as the US continues to keep Dr. Afia in their custody, continue to attack us with drones, continue to support terrorism in Pakistan and continue to misuse our relationship by allowing Indians to sponsor terrorism in Baluchistan and tribal areas.

We would like to make it clear that Pakistani nation does not consider Afghan Mujahideen (Mullah Omar, Gulbadin Hekmatyar and Jalal uddin Haqqani) as terrorists. The Afghans are fighting a just war of resistance against foreign occupation. Pakistani nation will not side with US and Indians to destroy Afghan Taliban.

We also strongly believe that local TTP is a terrorist organization, funded, created and sponsored by CIA, RAW and Mossad and share no values, ideology or morality with Afghan Mujahideen. TTP is a shame for Islam, Pakistan and Jihad everywhere and must be crushed with full force, as army has started to do now.

Pakistani nation must stand united on above issues. اللہ willing, we will defeat the enemies and establish the pristine, pure and benevolent values of our deen in this Pak Sarzameen, the Madina e Sani of the era.

Do your duty and have faith in اللہ . This country has come to stay and grow, انشاءاللہ